Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world's foremost expert on location-based virtual reality. The author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of some of the world’s most successful location-based entertainment products. He curates the location-based VR education programs for both Amusement Expo and VR Days and is the tech editor for Replay Magazine, the oldest and most widely-read publication dedicated to the family entertainment industry. Cooney launched the world’s first successful laser tag company, Laser Storm, in 1990, which he took public after appearing in the Inc. 500 in 1996. He has also launched the first commercially successful VR arcade game, Beachhead 2000. Cooney has mentored some of the top VR manufacturers and operators, including Zero Latency, Hologate, Neurogaming, Virtuix, and others.